José A. Santos (661) 993-5701
Professional Profile José Santos: Broadcaster / Educator / Advocate
With over 30 years in Broadcasting and Communications, I have managed, programmed, and consulted some of the most successful Latino radio stations across the United States, Puerto Rico, and México.
Radio has moved me around the country to work and live in many great radio and television markets; such as Los Angeles, Chicago, Dallas, Houston, Las Vegas, San Antonio, Fresno, and Bakersfield. I also have been given the opportunity to assist radio and multimedia executives in New York, Miami, San Francisco, Phoenix, Sacramento, Salt Lake City, Seattle, Denver, and many other existing and emerging Hispanic markets. In each one of these and several other markets, I have met many wonderful and talented individuals that have only helped nurture my knowledge and experience.
In 2007, I began my consultancy named Santos Latin Media, which consults Latin format radio stations across the United States and México. In 2009, Santos Latin Media launched JUAN, a Spanish Adult Hits format, in Austin, TX. In 2012, in partnership with Sparknet Communication and Westwood One (formerly Dial Global), we launched JUAN as a nationally syndicated format. JUAN is currently distributed nationally and internationally through Synchronicity.
I attended Southern Utah University, graduated with a Bachelor of Arts degree in Spanish and Economics from California State University, Bakersfield, and hold a Master of Education degree; with an emphasis in Bilingual / Multicultural Education, from Northern Arizona University. I also hold a teaching credential, authorized by the California Commission on Teaching (CTC) in both Social Science and Spanish. I am an educator with specialization in Social Studies, Spanish, and English as a Second Language (ESL). As an Educator, I have the drive, determination, and compassion as a Bilingual / Multicultural Education Instructor and Advocate.
Professional Accomplishments and National / Local Awards and Recognitions
Distinguished Viking Award (2022-23) - West High School, Bakersfield: West High gives this recognition and award yearly for professional accomplishments in assisting West High School (and its phenomenal faculty) in continuing to be a distinguished and recognized school of high education in Kern County.
Certified Rookie of the Year Award (2017-18) - West High School, Bakersfield: West High gives this recognition and award yearly for professional accomplishments in assisting West High School (and its phenomenal faculty) in continuing to be a distinguished and recognized school of high education in Kern County.
Marconi Award - Spanish Station of the Year 2014 National Association of Broadcasters: (NAB) September 2014 KLZT wins the Marconi for its excellence in programming and its many community achievements in the Austin, TX market.
Marconi Award - Spanish Station of the Year 2007 National Association of Broadcasters (NAB): September 2007 KLVE wins the Marconi for excellence in programming and community outreach in Los Angeles and Orange Counties. It also was recognized as the most listened to Spanish language radio station in the United States.
50 Best Programmers in Radio 2006 Radio Ink Magazine: October 2006 #4 - Major Market Program Director Award and Recognition.
Marconi Award - Spanish Station of the Year 2005 National Association of Broadcasters (NAB): September 2005 KLVE wins the Marconi for excellence in programming and community service. KLVE was also recognized as the most listened to Spanish language radio station in the United States.
50 Best Programmers in Radio - 2005 Radio Ink Magazine: October 2005 #5 - Major Market Program Director Award and Recognition.
Univision Radio Shining Star Award - 2005 -06 - Univision Communications: Shining Star Award (Employee of the Year) by Univision Communications for the historical achievements and ratings success of KLVE-FM in Los Angeles, California.
Program Director of the Year 2003 Hispanic Broadcasting Corporation / Univision Communications: Program Director of the Year for the achievements and operational success of Hispanic Broadcasting Corporation in Las Vegas; including increases in (both) ratings and revenues.
Professional Achievements with Santos Latin Media
Music Master Pro-Team with A-Ware Software 2007: Named to the Music Master Scheduling Pro-Team in 2007, for the numerous contributions to the improvement of the software; as well as for the expertise in the training of program directors across the United States in the use of the music scheduling programming.
Best Radio Consultant - 2008 Radio Ink Magazine: October 2008 Named the best Radio Consultant by Radio Ink Magazine.
JUAN Radio Format - Santos Latin Media, Corporation 2009 The creation, development, registration, and implementation of the nationally syndicated format called “Juan” in Austin Texas on KFON-AM. The Juan network expanded in December 2010 on the Adelante Media Group Network. In 2012, Santos Latin Media and Sparknet Communications created a partnership with Westwood One to increase the national platform of Juan, which can now be heard in over 20 signals across the United States.
Additional Honors & Ratings Recognitions
KISF - First Spanish Station ranked #1 in Las Vegas Metro - General Market (2004)
KLVE - #1 General Market station (2005, 2006, 2007)
KRYP - First Spanish Station ranked #1 in Portland, OR Metro General Market (2009)
KWID - First Spanish Station ranked #1 in Las Vegas (PPM) General Market and first Spanish language radio station to rank #1 in a PPM market in the United States - Persons 6+ (2010)
KLBN - #1 General Market station (2020)
For complete résumé, click on the link below:
Master of Education (M.Ed.)
Northern Arizona University Flagstaff, AZ May 2013
Bachelor of Arts (B.A.)
Spanish / Economics
California State University - Bakersfield June 2011
University of Southern California - Los Angeles, CA June 2014 USC Summer Gifted Institute and Demonstration School
Post baccalaureate Studies – California Teaching Credential California State University - Bakersfield June 2012
Undergraduate Studies - Southern Utah University - Cedar City, UT June 1992 Communication and Media Studies
Memberships / Committees
NAB – National Association of Broadcasters - Member
Knights of Columbus - Grand Knight / Deputy Grand Knight / Member
NCSS – National Association for the Social Studies - Member
CABE – California Association for Bilingual Education - Member and Advocate
CATESOL – California Teachers of English to Speakers of Other Languages - Member
CLTA - California Language Teachers' Association - Member
NHD – National History Day Coach and Alumni
St. Francis Parish School Board - Past Faculty Representative
Our Lady of Guadalupe Church Capital Campaign Committee - Committee Member
West High School WASC Committee - Adviser
West High School PRIDE Committee -Teacher Advisory Member
West High School Curriculum Committee - PLC Modern Language Advisory Member